Gold Rush Cologne by Paris Hilton, Debuting in February 2017, Gold Rush Man is the male counterpart to Gold Rush. The exotic fragrance features aromatic cardamom, juicy mandarin and peppery bergamot. The blend offers a sophisticated spicy scent which evolves into a sensual balance of geranium, lavender and warm sage. The sweet, earthy base of creamy vanilla and amber creates a rich, fascinating aromatic.